Tracy Tilson

Tracy Tilson

President

Another Mother’s Day has come and gone. Next up for showcasing parental pride: Father’s Day. More and more dads today are playing a larger role in consumerism and taking on more responsibilities when it comes to purchasing for their family. As a result a new era of communications has sprung—the phenomenon of “Dad-vertising.”

Twitter's Vine launched to tons of fanfare just a few short months ago, and for brands looking for quick and relevant ways to tell their story, it’s already proving to be a valuable tool. But like any new social network, brands are trying to figure out how to make Vine work for them, testing the waters to see what works—and what sticks.

For those not familiar with Vine, it’s best described as a mini-video sharing app that allows users to quickly capture and push out content via six-second video feeds. Like other leading social channels, Vine allows users to search for content using the popular hashtag feature that’s become commonplace today.

Monday, 25 February 2013

Collaboration in a Connected World

Collaboration in a Connected WorldCollaboration, by definition, is the act of working together to create. In what has become a competitive world of connected communications, nothing is more critical to creation than working as one.

Today PR and communications strategies require collaboration more than ever before. Case in point: Oreo’s recent triumph during this year’s Super Bowl.  Oreo worked in step with their agency partners to quickly capitalize on the now infamous 34-minute Super Bowl blackout that made national headline news. When the lights went out during the “big game,” Oreo quickly sprang into action, creating and posting a digital ad on Twitter. Within moments the ad went viral, earning the brand millions of impressions—including over 15,000 retweets and more than 21,000 likes on Facebook. 

Talk about knowing how to play the game!   The secret behind Oreo’s success? Collaboration.
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