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Sunday, December 08, 2013

Making the Most of a Media Opportunity

Written by  Britt Bradford
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Every PR pro has been there –created the perfect pitch, contacted an editor, writer or producer with the idea, and secured a media placement for a client! What’s important to remember after those important steps is how to maximize the opportunity. 

In today’s social media driven world, tweets and Facebook posts can propel your placement toward audiences that may not have seen it otherwise.  The next time a newspaper article hits or TV station airs the story you pitched for a client or company you work with — consider these additional tactics to make the most of the coverage:

  • Check Twitter and Facebook to see if the media outlet and/or on-air personality posted – if so, Retweet and share!
  • Grab screenshots and PDFs for inclusion on the company website/social channels.
  • Look for additional opportunities for the placement to live on: A gift card giveaway, online exclusive or Twitter contest are all examples of ways to extend the life of the media coverage.

Extra TV’s Steve Santagati and Mario Lopez featuring Bonefish Grill Holiday Gift Card

"Tweets from Steve Santagati and Mario Lopez featuring on-set photos from the segment"






















Read 7475 times Last modified on Monday, 09 December 2013