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Saturday, March 30, 2013

NEWS 12 Español

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Two-time Emmy Nominee and multimedia journalist Mariela Murdocco has been in the Spanish broadcast industry for over a decade. Mariela is currently the Anchor and Producer for NEWS 12 Español in New Jerseyand the Bronx.

Her work has covered everything from the arts, music and entertainment to health, finance, education, politics, environment and community. Parallel to her work as a journalist, she is also an independent TV and documentary producer and does professional photography. Mariela is the new Spanish Language at Large Officer of the National Association of Hispanic Journalists.

Keep reading to find out more on Mariela, including the best ways to pitch her, when to reach her and what she’s looking to cover for the site.

What advice would you give PR professionals when pitching you?

I like press releases that are short and brief.  They should be clear and state when, what, who and where.  Then if we want to see more information, it should be placed underneath the basic info, and again it should be brief.  Also, a public relations specialist should have several mailing lists. It is important to know the nature of the stories the reporter covers. So, if you know that a reporter covers only entertainment I would not send him or her a press release about finance or politics.

How do you like to be pitched and what do you think of people pitching you via Twitter or Facebook?

I love the idea of being pitched through social media. Sometimes emails get lost. Social media is a powerful tool, but you need to know how to use it strategically. But, of course, PR professionals should keep using their traditional methods but add the modern ones, like Facebook and Twitter, too.

What is your biggest pet peeve when being pitched?

Being bombarded with emails does not work for me.  A long press release is a very bad choice.

What stories are you currently working on that you are seeking products, experts, or content for?

Immigration and community are our number one topics. However, since I work on a newscast we cover everything, so I am always looking to interview professionals and artists in all fields like health, politics, law, finance, education, entertainment and ecology.

Do you prefer being pitched in English or in Spanish?

I don't really mind. However, if I have to choose, since I work in Spanish media, I would prefer a Spanish press release.  

What is your favorite guilty pleasure?

Dark chocolate is my vice.

Is there a canción that INSTANTLY makes you want to get up and dance?

Good electronic music is what always makes me get up and dance.

What is your favorite Hispanic dish?

I grew up in Uruguay, so I definitely miss the good Italian pastas and of course, my most favorite dishes are "milanesas" and steak.

Have a product or story you’d like to share with Mariela? You can reach her via email at This email address is being protected from spambots. You need JavaScript enabled to view it. and view her News12 profilefor further details. 

Michelle Hawthorne also contributed to this post.

Read 15356 times Last modified on Saturday, 06 April 2013
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