Welcome to the Tilson Blog. We will continue to bring you glimpses of our lives as public relations practitioners, useful info on the business and pass on news that we think will inspire you to make public relations a part of your marketing mix.
When I started this company years ago, I never imagined that the communication vehicles we use would have evolved the way they have. The days of press releases, hand stamped and mailed – even faxed – seem like another era. In fact they were. But the key goal has remained the same – trying to reach the right people at the the right time with the right message. The other critical element of relationship building with our clients, media and the community – that hasn’t changed. So, although the tools have evolved at a break neck speed, the premise of why we do what we do hasn’t. it’s easy to feel “behind the curve” with all the new ways to reach just about everyone you would want to. But, at the end of the day it still comes back to knowing your audience, having a useful or interesting message, and being able to communicate. The more things change, the more they stay the same.
Tracy Tilson, APR