If you had told me that one webinar our firm participated in back in August 2008 would lead to a whole new path for our Public Relations firm, I would have said at the time it’s not possible. However, as the months have gone by, and we have tried to incorporate social media into everything we do, the need has become greater to have one person focused on this category.
Whether it’s launching Dunkin’ Donuts South Florida Twitter account back in November and partnering with the Miami Dolphins on a ticket giveaway for this launch, or it’s “driving” the Truly Nolen Mousecar on Facebook, or it’s sharing links on the Tilson PR Facebook and @TilsonPR Twitter accounts that are mutually beneficial to others, we as a firm have been fortunate to have participated in that original webinar that launched all of this interest for us.
Therefore, beginning today, I am excited to announce that our great President Tracy Tilson has entrusted me in a new position. My title – Manager of Social Media!
Why does this excite me? Because I feel it adds a new dimension to what we do here. We already engage in Social Media, and now we’re going to begin focusing on offering current and prospective clients ways to also become engaged in the practice. Through speaking engagements, on-site tutorials and actual social media services, we as a firm will strive to do the best job we can in communicating on behalf of our client and showing prospective clients what we can do for them.
One of my favorite singers, Tom Petty, once said, “The future was wide open…The sky was the limit.” I couldn’t agree more, and as we move onward and upward into this new chapter for our firm, we’ll continue to aim high.
Toby Srebnik, Manager of Social Media (@TilsonPR)
