Tag Archives: public relations
How ‘The Big Game’ can Offer PR Buzz Lessons
By Abby Boburka More than 111 million people tuned into Fox last year to watch the Super Bowl – making it a record breaking TV event, according to the Nielsen ratings. A massive audience is expected for this year’s big … Continue reading
Turning Crisis into a Positive
In light of the recent Paula Deen diabetes debacle, it’s a good time to share some tips on handling crisis communications – and more importantly – on how almost any situation can be turned into a positive. Paula Deen encountered … Continue reading
How to Use Twitter for Small Business
Everyone is doing it! So that means in 2012 you as small businesses owner must to do it too. Jump on Twitter and tweet away. Sound business strategy for the New Year, right? You know the answer. The harder question: … Continue reading
Professional Development and Growth
This is often the time of year when several of us reflect about our future and attempt to tackle the thoughts of how our clients, our profession and our companies can change for the better and become more invaluable. There … Continue reading
“Life is like a Box of Chocolates – You Never Know What You’re Going to Get”
In the world of media, you never know who you’ll run into. Is the lady standing next to you at the crosswalk the editor-in-chief of a national publication? Or is the gentleman next to you in the elevator a producer … Continue reading
The Underlying Benefits of Social Media
Everywhere you look, social media is a topic on everyone’s tongue. I was doing a little digging and recently came across an impressive statistic about how in 2008, Dell announced they had made $1 million in revenue from Twitter over … Continue reading