Everywhere you look, social media is a topic on everyone’s tongue. I was doing a little digging and recently came across an impressive statistic about how in 2008, Dell announced they had made $1 million in revenue from Twitter over a one year and half period. This was two years ago; can you imagine the amount they could make now?!
Social media tools such as Facebook and Twitter can be overwhelming for a client because it’s a whole new and fast paced world for them. It’s important we educate our clients on why investing in social media is key. It’s also important we as public relations executives continue to stay on top of this helpful technology and embrace it.
It’s great to see the optimism towards social media – here are a few benefits you can offer to your client:
- Improve customer relationships
- Reduce customer service costs
- Influence sales
- Increase media coverage
- Establishes trust with consumers
- Builds the client’s brand
Social media is a great tool to assist public relations executives in the online world. With more people using Facebook than regular email, it’s our responsibility as PR professionals to guide our clients and help transition them.
Abby Boburka,
Account Executive