One of the arenas where our firm has become quite active is Social Media. Whether it’s creating a Facebook persona for the Truly Nolen Mousecar or hosting our own monthly tweet-ups to help business owners learn about what channels like Twitter can do for them, we believe social media is a great additional piece of the overall PR puzzle.
Some of the ways companies can use social media to their advantage include:
- Developing relationships with their customers in a non-intimidating fashion
- Posting photos of and “reporting” from a live event as it occurs
- Listing upcoming events that can be shared with a wide audience
- Quick distribution of press releases
- Using customers as a sounding board to help develop company ideas
The number one reason people don’t get involved in social media is because “I just don’t have the time.” As someone who has been serving on the Social Media Club South Florida Steering Committee since April and who now also serves as the Publicist for Social Media Club Palm Beach County, I’m here to tell you time is on your side! People can start developing SM relationships in as little as 15-30 minutes a day. Just remember, like a chamber of commerce membership, you will get out of it whatever you’re willing to invest in terms of time.
The possibilities are endless. The question is whether you are willing to take the social media plunge.
Toby Srebnik, Senior Account Executive (@TilsonPR)
Tags: Socia Media