This post comes to you as I ride the wave in from another fabulous national television experience that I pitched, booked and executed for a client. As PR professionals, we know all too well the importance and true value of the product placement. And to see a client’s product(s) showcased on a national morning show is a PR accomplishment that really takes the cake.
I arrived on set at 3:45 a.m. with a prop stylist we hired (yes, the call times are not glamorous, but the coverage certainly is) with just over two hours to deck out the in-studio set with full Halloween décor. Pumpkins, witches, lighted trees….ghoulish strings of lights, skeletons and candy galore. As we decorated and assembled the spooky-themed items, we got to enjoy rolling up our sleeves and really create something from nothing. We got to see our favorite anchors once again as they made their way to “the couch”, viewed the commercial “bump outs” of our product and heard the anchors thank our client on-air. All in all, this was another successful PR placement on a national morning show.
The most rewarding part of the experience was the email I received from the producer after the show, thanking us for the “amazing job” we did and how much their entire team enjoyed the décor. This boils down to one of the fundamentals of PR….relationships, relationships, relationships! If you build them, they will certainly pay off.
Britt Monroe
Senior Account Executive