Category Archives: Uncategorized
How ‘The Big Game’ can Offer PR Buzz Lessons
By Abby Boburka More than 111 million people tuned into Fox last year to watch the Super Bowl – making it a record breaking TV event, according to the Nielsen ratings. A massive audience is expected for this year’s big … Continue reading
Believe in Your Business; Staples Offers Free Advertising to Help Small Businesses
For entrepreneurs, believing in yourself and your business is critical to succeeding, no matter what’s going on with the economy. To punctuate that point, Staples 6th annual National Small Business Survey found that seven out of 10 small business owners … Continue reading
Making New Year’s Resolutions Stick
Making New Year’s Resolutions Stick The beginning of any New Year is the time many of us get to thinking about resolutions. Sure, it’s easy to make them. But how can resolutions become important enough to keep, and help businesses … Continue reading
A Truth in a Cliche
Google the phrase “content is king” and you end up with headlines results that read like this: “Why Content Marketing is King” “The Golden Rule of SEO: Content is King” “As Devices, Distribution Compete, Content Enjoys Renaissance” “Mobile Content is … Continue reading
Five Tips to Communicating More Effectively With Your Customers
The challenge for anyone writing, filming, blogging, tweeting and posting content about your business is always: Will anybody see this, read it or even care. Developing read-worthy content takes effort. But the good news is – the more you do … Continue reading
How to Grow Your Business Through Social Media
For small businesses, using social media to communicate with customers is fast becoming an essential part of the marketing mix. Your customers and clients are on Facebook, on Twitter, using Foursquare, and now jumping on to Google Plus. It’s a … Continue reading
Developing a Small Business Marketing Plan? Tips to Think About
Marketing your small business takes time, money, and lots of preparation. Developing a solid plan is critical to your marketing and business’ success. A marketing plan will take into account your target market, competition, to how to reach your market … Continue reading
Simplify Your Phones
The other day I was handed a business card. I was amazed with the long list of five phone numbers displayed on it. If you’re like me, you have difficulty remembering long strings of numbers. Google Voice (GV) simplifies everything … Continue reading
Welcome to the Tilson Blog
Welcome to the Tilson Blog. We will continue to bring you glimpses of our lives as public relations practitioners, useful info on the business and pass on news that we think will inspire you to make public relations a part of your marketing mix. Continue reading