Category Archives: Social Media
How ‘The Big Game’ can Offer PR Buzz Lessons
By Abby Boburka More than 111 million people tuned into Fox last year to watch the Super Bowl – making it a record breaking TV event, according to the Nielsen ratings. A massive audience is expected for this year’s big … Continue reading
How to Use Twitter for Small Business
Everyone is doing it! So that means in 2012 you as small businesses owner must to do it too. Jump on Twitter and tweet away. Sound business strategy for the New Year, right? You know the answer. The harder question: … Continue reading
Ratings and Review of Your Business
When it comes to making a big purchase or before buying a service, we often depend on referrals from friends or family. Beyond that, today many of us turn to the Internet before we ever visit a store or decide … Continue reading
The Power of Twitter
If you’re anything like me, you are always looking for things to do on the weekend. But do you ever wonder how people find out about upcoming community events. There are the event listings found in your local newspaper and … Continue reading
Twitter 101
If you’re reading this and haven’t yet hopped on the Twitter bandwagon, what are you waiting for?! By now I believe there are enough studies with facts and figures to demonstrate the many benefits of social media and how fruitful … Continue reading
The Underlying Benefits of Social Media
Everywhere you look, social media is a topic on everyone’s tongue. I was doing a little digging and recently came across an impressive statistic about how in 2008, Dell announced they had made $1 million in revenue from Twitter over … Continue reading
What’s in a Title? Everything!
If you had told me that one webinar our firm participated in back in August 2008 would lead to a whole new path for our Public Relations firm, I would have said at the time it’s not possible. However, as … Continue reading
Set Your Sights On a New Horizon
I recently had the good fortune of partnering on a Social Media Presentation for the Greater Boca Raton Chamber of Commerce’s Back to Basics program with Jeff Zbar of ChiefHomeOfficer.com and Erin Glass of Viziun. Jeff set the tone speaking … Continue reading
The Old Rules of Engagement
In light of Toby’s “new rules of engagement” post, I’m going to take some time to discuss, well, the old rules of engagement. Although Twitter, Facebook, and a host of other social media mechanisms are valuable business tools, it’s important … Continue reading
The New Tools of Engagement
One of the arenas where our firm has become quite active is Social Media. Whether it’s creating a Facebook persona for the Truly Nolen Mousecar or hosting our own monthly tweet-ups to help business owners learn about what channels like … Continue reading