Category Archives: public relations
How ‘The Big Game’ can Offer PR Buzz Lessons
By Abby Boburka More than 111 million people tuned into Fox last year to watch the Super Bowl – making it a record breaking TV event, according to the Nielsen ratings. A massive audience is expected for this year’s big … Continue reading
Watching E! Pays Off for Clients!
By Maru Bazua For as long as I can remember, E! News has been a part of my regularly scheduled programming. I stay informed on the latest celebrity campaigns, entertainment news and yes, even the latest on celebrity breakups. PR … Continue reading
Turning Crisis into a Positive
In light of the recent Paula Deen diabetes debacle, it’s a good time to share some tips on handling crisis communications – and more importantly – on how almost any situation can be turned into a positive. Paula Deen encountered … Continue reading
Ratings and Review of Your Business
When it comes to making a big purchase or before buying a service, we often depend on referrals from friends or family. Beyond that, today many of us turn to the Internet before we ever visit a store or decide … Continue reading
Why Interning Matters!
There are some things you just can’t learn in the classroom. Internships provide numerous advantages to college students, and are a great way for students to prepare themselves for the line of work that interests them. Being an intern gives … Continue reading
Professional Development and Growth
This is often the time of year when several of us reflect about our future and attempt to tackle the thoughts of how our clients, our profession and our companies can change for the better and become more invaluable. There … Continue reading
“Life is like a Box of Chocolates – You Never Know What You’re Going to Get”
In the world of media, you never know who you’ll run into. Is the lady standing next to you at the crosswalk the editor-in-chief of a national publication? Or is the gentleman next to you in the elevator a producer … Continue reading