One of the most fun parts of public relations work is planning an event, adding elements to create excitement, and then seeing everything come to fruition. There is nothing more exhilarating than having an event you worked on be a huge success….and dozens of media in attendance covering it doesn’t hurt either!
Recently, we had the privilege of working on the Susan G. Komen South Florida Race for the Cure®, a 19-year community event that draws more than 20,000 people to downtown West Palm Beach. Starting with an already successful event is always a plus, but our firm was able to flex our PR muscles with some brand new initiatives that made the 2010 Race the most successful to date for the affiliate. Here are some tactics that can be utilized to make any big event…well, bigger:
- Leverage relationships – Creating strategic alliances between two clients, a client and a non-profit organization or even two charities is a way to potentially double your event’s size and attendance, while creating long-term relationships as well. By introducing one of your clients to an event you are handling, you can create a corporate sponsorship, raffle prize donation or secure an appropriate spokesperson. You’ll be a hero to both clients for creating a mutually beneficial opportunity.
- Ask yourself, “What if and what else?” – This phrase has become our motto at Tilson Communications, and asking these questions can result in fun, new elements that haven’t been thought of before. By exploring new community partners, methods of advertising and media sponsors above and beyond “the usual,” a wonderful partnership can be created.
- Create “Buzz” – The element of celebrity can create instant excitement in the air for any event. Adding a celebrity guest, spokesperson or event chair (local, national or international celebs work) will put a unique spin on an event that creates excitement both in the community and the media.
Our philosophy has always been “anything is possible,” which we take with us into every event, be it new or annual. By keeping your mind open, the possibilities are truly endless.
Britt Monroe
Senior Account Executive
