No tangled webs weaved here: Just a colorfully-executed movie premiere and educational tie-in. Truly Nolen is one of our longest-running clients—15 years and counting—and they have trusted us to provide quirky, yet carefully-mastered pitches and placements. We’re happy to say we didn’t disappoint with our tie-in to the Spider-Man 3 premiere at Ft. Lauderdale’s Museum of Discovery and Science, which houses the incredible IMAX Theater. Capitalizing on Barry the Bug Guy (our incarnation inspired by Barry Murray, Truly Nolen’s Director of Marketing), we set out to merge Barry’s expertise on insect prevention and education with the much-anticipated release of Spider-Man 3. We created a red carpet-style event, complete with models, live Chilean Rose tarantulas, the always-gregarious Barry Murray and a special guest-star: a famous Tinseltown bug wrangler. What made the evening ultra unique?

• Tilson invited famous bug expert, Steve Kutcher—advisor on the first Spider-Man, Arachnophobia, Copycat, Antwone Fisher and other top Hollywood films—as the showcased celebrity to discuss the Chilean Rose tarantulas, which were donated to the Museum after the event

• A Truly Nolen stretch Mouse Car Limo, preceded by two standard Mouse Cars, pulled up to the Museum entrance: Steve, Barry and three models emerged to walk the red carpet; two models carried the tarantulas in glass cages, and one actually “wore” a spider on her shoulder as a living brooch; actors pretending to be paparazzi surrounded the red carpet for realism

• Spider-Man himself (portrayed by a local actor) appeared as well, jumping and crawling his way around the crowd

• We arranged a live feature on Deco Drive, a very popular show on WSVN-7, the FOX affiliate for the Miami-Ft. Lauderdale market; Steve and Barry were also featured on NBC and in the South Florida Sun-Sentinel