
Helping
to put Florida on ice was our pleasure. Free iced
coffee on was enough of an incentive to
get people into Dunkin’ Donuts stores…but
we wanted to kick the whole event up several notches. As
the PR firm of choice for the entire Florida market, we
created and distributed product drops to key radio personalities
in markets that included Miami-Ft. Lauderdale, Tampa, Orlando,
West Palm Beach and Jacksonville. Recipients received an
Ice Breaker Bucket containing a Dunkin’ Donuts shirt,
a pound of coffee, coupons, recipes and stick-on tattoos
for fun. In addition, since Free Iced Coffee Day was on
the first day of spring, we arranged for a free iced coffee
sampling van to provide thirsty beachgoers in South Beach
and Tampa a perfect pick-me up—served by Cuppy, Dunkin’ Donuts
iced coffee mascot. What else did we achieve?
• In-studio
"Cooking with Coffee" segments in Miami and
Tampa with former Miami Dolphin (and Florida Dunkin’ Donuts
franchisee) Keith Sims to boost the image that Dunkin’ Donuts
coffee is more than just a tasty beverage
• Key print placements in The Tampa Tribune, Charlotte
Sun-Herald, Florida Today, Scripps News (five
Treasure Coast Newspapers), Ocala Star Banner, Daytona
Beach Journal News and The Miami Herald
• Key TV placements on WTSP-TV CH 10 (CBS) Tampa/St.
Petersburg; WTVT-TV CH 13 (FOX) Tampa/St. Petersburg; WBFS-TV
CH 33 (My Network TV) Miami/Ft. Lauderdale; WFOR-TV CH
4 (CBS) Miami/Ft. Lauderdale; WTVJ-TV CH 6 (NBC) Miami/Ft.
Lauderdale; WSVN-TV CH 7 (FOX) Miami/Ft. Lauderdale; WKMG-TV
CH 6 (CBS) Orlando; WJXX-TV CH 25(ABC) Jacksonville/Brunswick;
and WTLV-TV CH 12 (NBC) Jacksonville/Brunswick
• Major blasts to calendar editors, lifestyle reporters
and business writers ensured full coverage and placements
to drive customers into every Florida Dunkin’ Donuts
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